Reputation risk is the top
strategic business risk
Deloitte in 2014 Global survey reputation risk
references too some examples of ways in which reputations can be tarnished: “News websites have readers redirected to fake
news, damaging their credibility — and the credibility of online news in
general...” . Other consequence “Leading retailers take big reputation hits and
sales plummet after losing large amounts of customer and credit card data to
cyberattacks...” “But in a world of
ubiquitous social media, managing customer expectations and perceptions is key”.
What has changed so that now security is no longer the
major risk for a company?
We know that the security of information is basic for our company. Are
we worried only about what we don't have?
Social media are smart and fast, but… Can our marketing take advantage of
that? Perhaps big companies can, but can we?
Why all experts speak only about startups or big
company? Where are micro, small and
medium companies?
This is another sample of ignorance and lack of real experience
in our companies and we must wary of lot of information that we can read about
this.
It is easy speak about big companies about their
success of failure and speak about Startups, but you need know and to be
specialist for speak about micro, small and medium companies.
Is it difficult? Yes, but there's the quality that we
need.
Have we learned to live with insecurity? Every day
news about security matters becomes more worrisome, and the concerns about
cybersecurity are becoming ever more important. - We cannot
lose this perspective and this must always be present in our
mindset
Maybe
it’s only the consequence of hiding our heads in the sand on security issues
previously, but what can our reputation depend on now?
We always knew that it depended on our quality, the quality of our
products and services, our sales and technical people. Why then are we
more worried about it than before?
We decided to explain everything to the whole
world and to play in social media without knowing the rules of the game, and we
have put the responsibility in the hands of people who are supposed to know a
lot about marketing and social media, but perhaps they didn’t know anything
about our business or have experience with it.
Have
we now lost control of our reputation?
